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About us

We are an online brand. We love dogs. Did we mention we love dogs!

After looking at alternatives

We started making custom order beds in 2008.

 With a small website, a dedicated director and family for support, we’ve migrated to several shopping platforms and this flavour was launched in 2018. Our catalogue might not be as big as some get-a-lot retailers, but our stuff is made (or sourced) with love.


A perfect fit for your every day life

Designed to be versatile

Personally, we try, test or make almost every item on this site. We hope these reviews give you an honest opinion about how we (or our furry kids) found the product.

Simplicity in design and form

We really hope you find what you were looking for.

Our incredible team are here for you (in no particular order)


Managing Director
"Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them."


Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you."

Ruby 2

Research & Development


Research & Development

Charlotte Banks



Research & Development


Stress Tester

Gogo Coco

Research & Development


Food Eater
Good day
I've bought the Exclusive Hammock Car Seat Cover for the following reasons:
- We've inherited our daughter's 2 dogs (2 years old)
- My husband's resistance to have dogs in his vehicles
- The distances we have to travel (always more than 750 km)

Our first long distance travel with the dogs will be the coming weekend and my husband installed the cover about an hour ago.

I received a call from him, yelling "this cover is the best thing you've ever bought online, I love it, the dogs will be safe and my car will not be damaged!" He absolutely love the cover! I will post pictures next week.

Regards, Ronelle, Kylo and Yoko
Ronelle v.
It’s not just a cosmetic solution, it’s a safety one, as well. My dogs take every opportunity to hop on my lap, even when I’m driving. With the hammock, they’re confined to the back. Thanks to two adjustable harnesses, they can’t jump over, either.

Full disclosure: my dogs are naughty. They love having the windows down, but they’ll jump out at a red traffic light to chase a squirrel. The harness gives me absolute peace-ofmind that the two scoundrels can’t go anywhere until we arrive at the park.
SA 4x4 Overland Magazine

In the press

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Small Family Business

Online since 2008